Privacy Policy
Aquarium Outlet Pro (“AOP,” “we,” “us,” or “our”) values your privacy. This Policy explains how we collect, use, disclose, and safeguard your information when you visit aquariumoutletpro.com or interact with us in any other way.
What we collect
| Category | Examples | Purpose |
|---|---|---|
| Personal Identifiers | Name, shipping/billing address, phone, email | Order fulfillment, customer service, marketing (with consent) |
| Payment Data | Last four digits of card, tokenized payment ID (full card details processed by Shopify/Stripe and never stored on our servers) | Transaction processing, fraud prevention |
| Device & Usage Data | IP address, browser type, pages viewed, referring URL, session timestamps | Site analytics, performance optimization, security |
| Cookies & Similar Tech | Session cookies, cart cookies, Google Analytics, Facebook Pixel | Remember preferences, measure ad performance |
| User‐Generated Content | Product reviews, photos, support emails | Display on site |
2. How We Use Your Information
Process Orders & Provide Services – to verify payments, arrange shipping, send confirmations, and handle returns.
Improve Site & Marketing – to analyze traffic patterns, test new features, and deliver relevant ads.
Communicate With You – to answer inquiries, send updates, or deliver promotional material (you may opt out anytime).
Legal & Security – to detect fraudulent activity, comply with laws, or enforce our Terms & Conditions.
3. Sharing & Disclosure
Service Providers – We share necessary data with Shopify (e-commerce platform), payment gateways (e.g., Stripe, PayPal), shipping carriers, email service providers, and analytics vendors under contracts that restrict use to the agreed services.
Legal Requirements – We may disclose information if required by law, court order, or governmental request.
Business Transfers – In a merger, acquisition, or asset sale, customer data may be transferred subject to the same commitments outlined here.
No Sale of Data – We do not sell or rent your personal information to third parties.
4. Your Choices & Rights
Opt-Out of Marketing – Click “unsubscribe” in promotional emails or email aquariumoutletpro@gmail.com.
Cookies – Most browsers let you reject or delete cookies; doing so may affect site functionality.
Access / Correction / Deletion – Email aquariumoutletpro@gmail.com to request a copy, correction, or deletion of your personal data.
GDPR / CCPA – If you are a resident of the EEA, UK, or California, you have additional rights (e.g., data portability, “Do Not Sell” requests). We honor these within legally required timeframes.
5. Data Security
We employ industry-standard safeguards—TLS encryption, tokenized payments, least-privilege access controls, and regular security audits—to protect your data. No method of transmission or storage is 100 % secure; therefore, we cannot guarantee absolute security.
6. Data Retention
We keep personal data only as long as needed for the purposes stated above, to comply with legal obligations, or to resolve disputes. Typical retention:
Order records & invoices: 7 years (tax/regulatory).
Marketing preferences: until you withdraw consent.
Analytics data: 26 months (Google Analytics default) unless aggregated/anonymized earlier.
7. Children’s Privacy
AOP does not knowingly collect information from anyone under 13. If we learn we have done so, we will delete it promptly and take necessary remedial action.
8. International Transfers
Our servers are hosted in the United States. If you access the site from outside the U.S., you consent to the transfer of your data to the U.S. and its processing per this Policy.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with a new “Last updated” date and, where appropriate, notified via email.